# Arche Digital Media

> Arche Digital Media is a Melbourne-based, senior-led performance marketing agency. It runs Google Ads, Meta and TikTok ads, programmatic, retail media, SEO and AI search optimisation, analytics, conversion rate optimisation, email and lifecycle marketing, marketing automation and conversion-first websites. Engagements run on flat monthly retainers with a 90-day minimum, then month to month, and every engagement starts with a free strategy session valued at $1,500 that ends with three specific things to fix.

## Key facts

- Location: Melbourne, Victoria, Australia. Serves Australia, New Zealand, the UK, Singapore and North America.
- Senior specialists only, no junior account managers.
- Pricing: flat monthly retainers, priced by the channels and scope you need. No published rate card and no percentage of ad spend. Request pricing: https://archedigitalmedia.com/pricing#get-pricing. Ad spend is paid directly to the platforms.
- Rated 5.0 out of 5 by 100+ brands. Brands the team has scaled include Best&Less, Hertz, Fitness First, Body Science and Runaway The Label.
- Contact: info@archedigitalmedia.com, +61 468 440 652. Book: https://archedigitalmedia.com/book

## Services

- [Google Ads](https://archedigitalmedia.com/google-ads-management): Arche Digital Media's Google Ads management is a senior-led service for Melbourne and Australian businesses, covering Search, Performance Max, Shopping, and YouTube. Campaigns are built around Quality Score, conversion-side measurement, and profitable scale, run by experienced specialists rather than junior account managers. Engagements run month-to-month after a 90-day minimum and start with a free strategy session.
- [Meta Ads](https://archedigitalmedia.com/meta-ads-management): Arche's Meta Ads management runs Facebook and Instagram advertising for Australian and international brands. It covers Advantage+ campaigns, the Conversions API, creative production, and post-iOS measurement, delivered by senior specialists. The focus is profitable customer acquisition rather than vanity reach, on month-to-month terms after a 90-day minimum with a free strategy session to begin.
- [Programmatic](https://archedigitalmedia.com/programmatic-advertising): Arche's programmatic advertising service manages demand-side platforms including DV360, The Trade Desk, and Yahoo DSP. It covers brand-safe display and video, deal IDs, audience strategy, and viewability tracking, run by senior specialists. Campaigns are measured against business outcomes, on month-to-month terms after a 90-day minimum starting with a free strategy session.
- [Retail Media](https://archedigitalmedia.com/retail-media): Arche's retail media service runs advertising across Amazon Ads, Walmart Connect, and Target Roundel, plus DSP retargeting. It covers Sponsored Products, Sponsored Brands, and Display, managed by senior specialists with a focus on profitable share growth. Engagements run month-to-month after a 90-day minimum and begin with a free strategy session.
- [App & Mobile UA](https://archedigitalmedia.com/app-mobile-user-acquisition): Arche's app and mobile user acquisition service runs Apple Search Ads and Google App campaigns for app-first brands. It covers AppsFlyer tracking, SKAdNetwork measurement, and creative testing, focused on installs that convert to revenue rather than vanity downloads. Work is senior-led, month-to-month after a 90-day minimum, and starts with a free strategy session.
- [SEO & AI Search](https://archedigitalmedia.com/seo-services): Arche's SEO service combines technical SEO, content, and link building with AI search optimisation (AEO and GEO) for Google AI Overviews, ChatGPT, and Perplexity. It is built for Melbourne and Australian businesses that want durable organic visibility across both traditional and AI search, delivered by senior specialists on month-to-month terms after a 90-day minimum.
- [Performance Planning](https://archedigitalmedia.com/performance-planning): Arche's performance planning service covers channel-mix modelling, budget forecasting, and marginal-return analysis, so spend decisions compound rather than guess. It helps Melbourne and Australian businesses allocate budget across channels with clear expected returns, delivered by senior specialists on month-to-month terms after a 90-day minimum, starting with a free strategy session.
- [Marketing Analytics](https://archedigitalmedia.com/marketing-analytics): Arche's marketing analytics service covers GA4 architecture, attribution modelling, BigQuery, server-side tagging, and marketing mix modelling. It turns fragmented tracking into reliable, decision-ready measurement for Melbourne and Australian businesses, delivered by senior specialists. Engagements run month-to-month after a 90-day minimum and begin with a free strategy session.
- [Conversion Rate Optimisation](https://archedigitalmedia.com/conversion-rate-optimisation): Arche's conversion rate optimisation service lifts revenue from existing traffic through research-driven A/B testing, session replays, and statistical rigour. It covers hypothesis development, experiment design, and analysis, run by senior specialists rather than templated tools. Engagements run month-to-month after a 90-day minimum, for Australian and international brands, and begin with a free strategy session.
- [Email & Lifecycle](https://archedigitalmedia.com/email-lifecycle-marketing): Arche's email and lifecycle marketing service builds behavioural segmentation, automation flows, and lifetime-value programmes in Klaviyo, ActiveCampaign, and HubSpot. It is designed to retain and grow existing customers rather than chase one-off sends, delivered by senior specialists on month-to-month terms after a 90-day minimum, starting with a free strategy session.
- [Marketing Automation & AI](https://archedigitalmedia.com/marketing-automation-ai): Arche's marketing automation and AI service builds workflows, lead scoring, and production-grade AI agents across HubSpot, Salesforce, and Klaviyo. As an AI-native agency, Arche wires automation directly into how teams operate, delivered by senior specialists. Engagements run month-to-month after a 90-day minimum, for Australian and international brands, and start with a free strategy session.
- [Website Development](https://archedigitalmedia.com/website-development): Arche's website development service builds conversion-first sites on Shopify, Webflow, headless, and custom stacks. Every build is engineered for Core Web Vitals, conversion rate, and GA4-ready measurement rather than aesthetics alone, delivered by senior specialists. Engagements run month-to-month after a 90-day minimum, for Australian and international brands, and start with a free strategy session.

## Industries

- [E-commerce & Retail](https://archedigitalmedia.com/ecommerce-marketing)
- [Health, Fitness & Supplements](https://archedigitalmedia.com/health-fitness-supplements-marketing)
- [B2B & Lead Generation](https://archedigitalmedia.com/b2b-lead-generation-marketing)
- [Travel, Auto & Services](https://archedigitalmedia.com/travel-auto-services-marketing)
- [Law Firms](https://archedigitalmedia.com/law-firm-marketing)
- [Accountants & Financial Advisers](https://archedigitalmedia.com/accountant-marketing)
- [Mortgage Brokers & Lenders](https://archedigitalmedia.com/mortgage-broker-marketing)
- [Real Estate Agencies](https://archedigitalmedia.com/real-estate-marketing)
- [Dentists & Dental Clinics](https://archedigitalmedia.com/dental-marketing)
- [Medical & Allied Health Clinics](https://archedigitalmedia.com/medical-clinic-marketing)
- [Cosmetic & Beauty Clinics](https://archedigitalmedia.com/cosmetic-clinic-marketing)
- [Trades & Home Services](https://archedigitalmedia.com/trades-marketing)
- [Builders & Renovators](https://archedigitalmedia.com/builder-marketing)
- [Education & Training Providers](https://archedigitalmedia.com/education-marketing)
- [SaaS & Technology](https://archedigitalmedia.com/saas-marketing)
- [Restaurants & Hospitality](https://archedigitalmedia.com/hospitality-marketing)
- [Recruitment Agencies](https://archedigitalmedia.com/recruitment-marketing)

## Tools and pages

- [Pricing](https://archedigitalmedia.com/pricing)
- [Ad budget calculator](https://archedigitalmedia.com/budget-calculator)
- [Google Ads account checklist](https://archedigitalmedia.com/google-ads-checklist)
- [Melbourne](https://archedigitalmedia.com/melbourne)
- [About](https://archedigitalmedia.com/about)
- [FAQ](https://archedigitalmedia.com/faq)

## Guides

- [What Is AI Search Optimisation (AEO/GEO)?](https://archedigitalmedia.com/what-is-ai-search-optimisation): AEO and GEO explained: how to make your content discoverable and citable by AI Overviews, ChatGPT and Perplexity, and how it differs from traditional SEO.
- [How to Get Cited by ChatGPT and Perplexity](https://archedigitalmedia.com/get-cited-by-chatgpt-perplexity): A practical checklist for getting your brand cited as a source in ChatGPT, Perplexity and Google AI Overviews, from content structure to crawler access and authority signals.
- [How Much Does Google Ads Cost in Australia?](https://archedigitalmedia.com/google-ads-cost-australia): What Google Ads really costs for Australian businesses: the difference between ad spend and management fees, what drives cost per click, and how to set a realistic starting budget.
- [Performance Max vs Standard Shopping](https://archedigitalmedia.com/performance-max-vs-standard-shopping): A practical comparison of Google Performance Max and Standard Shopping campaigns: how they differ on control, reach and reporting, and a simple rule for choosing between them.
- [GA4 Server-Side Tagging: Is It Worth It?](https://archedigitalmedia.com/ga4-server-side-tagging): What server-side tagging is, the problems it solves for GA4 measurement, and an honest view of when the added cost and complexity are worth it for your business.
- [Meta Advantage+ vs Manual Campaigns](https://archedigitalmedia.com/meta-advantage-plus-vs-manual): How Meta Advantage+ automation compares with manual campaign setup, what each does well, and a practical view of when to let automation run and when to keep control.
- [How to Structure a Marketing Budget Across Channels](https://archedigitalmedia.com/marketing-budget-across-channels): A practical framework for allocating a marketing budget across channels using goals, funnel stages and marginal return, so spend decisions compound instead of spreading thin.
- [The Klaviyo Flows Every Store Should Have](https://archedigitalmedia.com/klaviyo-flows-every-store-needs): The core Klaviyo automation flows every ecommerce store should run, from welcome and abandoned checkout to post-purchase and winback, and why automated flows drive outsized revenue.
- [Agency, In-House or Freelancer: Who Should Run Your Paid Media?](https://archedigitalmedia.com/agency-vs-in-house-marketing): Agency, in-house or freelancer? A fair comparison of cost, skills, control and risk for paid media, including when an agency is not the right choice.
- [Conversion Rate Optimisation: Where to Start](https://archedigitalmedia.com/conversion-rate-optimisation-where-to-start): Where to start with conversion rate optimisation: fix measurement, research with analytics, heatmaps and recordings, then prioritise and test properly.
- [Enhanced Conversions and Offline Conversion Imports, Explained](https://archedigitalmedia.com/enhanced-conversions-offline-imports): How enhanced conversions and offline conversion imports work for lead-gen businesses, what changed in Google Ads in 2026 and how to set them up in order.
- [What a Google Ads Audit Should Cover](https://archedigitalmedia.com/google-ads-audit-checklist): A practical Google Ads audit checklist: conversion tracking, structure, search terms, bidding, Performance Max settings, ads, landing pages and reporting.
- [How to Choose a Performance Marketing Agency: Questions to Ask](https://archedigitalmedia.com/how-to-choose-a-performance-marketing-agency): The questions to ask before hiring a performance marketing agency, covering account ownership, who does the work, fees, contracts, reporting and tracking.
- [How Much Do Meta Ads Cost in Australia?](https://archedigitalmedia.com/meta-ads-cost-australia): What Meta ads really cost in Australia: how the auction sets prices, what drives cost per result, what benchmarks show and how to set a realistic budget.
- [Retail Media in Australia: Amazon, Cartology and Coles 360 Explained](https://archedigitalmedia.com/retail-media-australia): Retail media in Australia explained: how Amazon Ads, Woolworths' Cartology and Coles 360 work, how they differ, and how brands should get started.
- [TikTok Ads for Australian Brands: Where They Fit](https://archedigitalmedia.com/tiktok-ads-australia): When TikTok ads make sense for Australian brands: what the platform is good at, signs of fit, test budgets, key formats and how to measure it properly.

Full reference: https://archedigitalmedia.com/llms-full.txt