SEO that earns rankings in Google, ChatGPT, and Perplexity — not just Google.

Technical fixes (crawl errors, indexation, schema) show in Search Console within 2-4 weeks. Content-driven ranking improvements typically take 3-6 months for moderate-difficulty queries, 6-12 months for competitive head terms. AI search citations can appear faster — within 30-90 days of authoritative content publication — because LLM training cycles are decoupled from Google's crawl-and-rank pipeline.

Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and LLM Optimisation (LLMO) are the methodologies for being cited and referenced by AI search engines. If your buyers use ChatGPT, Perplexity, Claude, or Gemini for research before purchasing, yes — you need it. For most B2B and high-consideration categories, AI search now influences 20-40% of buying decisions.

No, and we'd push back on any agency that does. Rankings are an output of process discipline, content quality, technical excellence, and authoritative signals — none of which are guaranteed to produce specific position outcomes in a given timeframe. Programmes that work consistently deliver organic traffic growth — that we can model. Specific keyword rankings, we can't.

AI search is augmenting Google search, not replacing it — yet. Google still drives 70-85% of organic search traffic depending on category. But the trend is clear: AI search share of category-specific queries is growing 200-400% year-over-year. The smart programmes optimise for both surfaces simultaneously, because the underlying authority signals overlap significantly.

Yes, for clients with appropriate use cases: directory businesses, marketplace expansion, comparison content, location-based services, product-specific pages at scale. Programmatic SEO requires structured data, scalable content templates, and discipline to avoid thin-content penalties — done well, it produces compound traffic gains. Done poorly, it triggers Google's helpful content updates.

Digital PR (earned media in publications), industry research collaboration, podcast guesting, expert positioning in established outlets, and strategic content partnerships. We don't do guest post farms, paid link networks, PBN tactics, or anything that violates Google's link spam guidelines. Genuine authority signals only — they cost more, take longer, and last longer.

Yes — including hreflang implementation, locale URL strategy, regional content strategy, and authority-building in non-English markets. For multilingual SEO, we partner with native-language content teams to avoid the thin-translation pitfalls that Google's helpful content updates now penalise.