Cookie Policy
How we use cookies and similar tracking technologies on our website.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit (such as language preferences) and provide functionality like remembering you're logged in. Some cookies are essential to the site working; others enable analytics or advertising.
2. How we use cookies
We use cookies for several purposes:
Essential cookies
These cookies are necessary for the website to function. They enable basic features like page navigation and form submission. Without them, the website cannot function properly.
Performance and analytics cookies
These cookies help us understand how visitors interact with our website, which pages are most popular, and how we can improve. We use this to make the site better. Data is aggregated and does not directly identify you.
Functional cookies
These cookies remember preferences and choices you make (like whether you've already seen our exit-intent popup).
Marketing and advertising cookies
If applicable, these cookies track your browsing across our site (and sometimes other sites) to help us serve more relevant ads. We may use platforms like Google Ads, Meta Pixel, or LinkedIn Insight Tag.
3. Specific cookies we use
[REPLACE THIS LIST with the actual cookies your site uses once you install analytics/tracking. Below is a placeholder.]
- archePopupShown — Functional. Tracks whether you've already seen our strategy session popup so we don't show it twice. Expires at end of browser session.
- _ga, _gid (Google Analytics) — Analytics. Tracks visitor behavior anonymously. Expires after 2 years and 24 hours respectively.
- _fbp (Meta Pixel) — Marketing. If you've come from a Meta ad, this helps us measure attribution. Expires after 90 days.
- li_at (LinkedIn Insight Tag) — Marketing. Helps us measure LinkedIn ad performance. Expires after 1 year.
4. Third-party cookies
Some cookies are set by third-party services that appear on our pages, including:
- Google (Analytics, Ads, Tag Manager)
- Meta (Facebook Pixel)
- LinkedIn (Insight Tag)
- Formspree (form submissions)
Each of these has their own privacy policy and cookie practices.
5. Your choices
Cookie consent
When you first visit our site, you will be asked to consent to non-essential cookies. You can update your preferences anytime by contacting us.
Browser controls
You can control or delete cookies through your browser settings. Most browsers allow you to:
- See what cookies you have stored
- Delete cookies individually or all at once
- Block cookies from specific websites
- Block third-party cookies
- Block all cookies (which may break some site functionality)
Opting out of analytics
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
6. Changes to this Cookie Policy
We may update this Cookie Policy as our use of cookies changes. The "Last updated" date shows when it was most recently revised.
7. Contact us
Questions about our use of cookies? Contact us:
Arche Digital Media
Email: info@archedigitalmedia.com
Phone: +61 468 440 652
Address: Melbourne, Victoria, Australia