Marketing for builders and renovators that brings in real projects.
Google, Meta and SEO for custom home builders, renovators, extensions, kitchens and bathrooms, focused on qualified project enquiries.
In short
Arche Digital Media runs marketing for Australian builders, renovators and home improvement businesses. We use Google Ads for people actively planning a build or renovation, Meta and Instagram to show your finished work to the right homeowners, and lead qualification so your team spends time on projects that fit. Campaigns are measured on qualified enquiries and signed projects.
Where building and renovation marketing is won.
The details that bring in projects worth having, not just enquiries.
Qualify before the site visit
Project type, budget range, location and timing questions on enquiry forms filter out projects that don't fit, so your estimators spend time on the ones that do.
Show the work
Builders sell on finished projects. Meta and Instagram campaigns built around your own project photography reach homeowners planning similar work.
Long lead times
A renovation can take months from first enquiry to signed contract. Email follow-up, project galleries and helpful content keep your business in the conversation.
Project-type campaigns
New homes, knockdown rebuilds, extensions, kitchens and bathrooms each have their own search terms, values and audiences, and are run separately.
The channels we use for builders and renovators.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Enquiry form: does it ask enough to qualify a project
- Which project types bring in signed work, and at what cost
- Project gallery and case pages built from your own photography
- Follow-up for enquiries that are months from deciding
Built in from day one
The advertising rules we work within
Building work is licensed, and licence details often need to appear in advertising. In Queensland, licensees must show their licensed name and QBCC licence number in ads, and other states have their own rules. Pricing, timeframes and claims about finished work must be accurate under the Australian Consumer Law. We include the right details and use only your own project photography.
General guidance only, not legal advice.
Read before you spend.
Building and renovation marketing questions.
Straight answers for this industry. More questions.
How do we stop getting low-budget enquiries?
Ask the right questions up front. Budget range, project type, location and timing on the enquiry form, plus ads that show the scale of work you do, filter out most projects that don't fit.
Is Meta or Google better for builders?
Google reaches people actively searching for a builder or renovator. Meta and Instagram are better for showing your work to homeowners who are planning ahead. Most builders get the best results from both.
We don't have good project photos. Does that matter?
It matters a lot, because finished work is your strongest advertising. We can help plan a simple photo shoot of recent projects. We only use your own work, never stock images presented as yours.
How long before we see results?
Enquiries usually start within the first few weeks of ads going live. Signed projects take longer because of the decision cycle, so we track the full journey from enquiry to contract.
Other industries we work with.
Senior specialist standing by
Ready to bring in more projects?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
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