Marketing for restaurants, bars and venues that fills the room.
Local search, Instagram, Meta and Google for restaurants, bars, function venues and hotels, measured on bookings and enquiries.
In short
Arche Digital Media runs marketing for Australian restaurants, bars, function venues and hotels. We use Google Business Profile and local search for diners deciding where to go, Meta and Instagram to show the experience, Google Ads for functions and events, and email to bring guests back. Campaigns are measured on bookings, function enquiries and repeat visits.
Where hospitality marketing is won.
The details that bring in guests worth having, not just enquiries.
Be found tonight
Many diners choose where to eat on the day. An accurate Google Business Profile, current menus, opening hours and photos are the most valuable marketing a venue has.
Functions and events
Function bookings are high value and planned weeks ahead. Separate campaigns and enquiry forms for corporate events, weddings and private dining bring in qualified enquiries.
Show the experience
Food, drinks and atmosphere sell on Instagram and Facebook. Short videos and real photos of your venue work better than polished stock.
Bring guests back
Email and SMS for new menus, events and quiet nights turn first visits into regulars, without relying on discounts.
The channels we use for restaurants and venues.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Google Business Profile: menus, hours, photos, booking link and reviews
- Function and event enquiries: where they come from and how fast they are answered
- Booking tracking from ads and your website
- Your email list: how often guests hear from you, and what brings them back
Built in from day one
The advertising rules we work within
Venues that promote alcohol should follow responsible alcohol marketing standards, such as the ABAC Responsible Alcohol Marketing Code, which covers how alcohol is portrayed and who ads are aimed at. Meta and Google also have their own alcohol advertising policies, including age targeting. We set campaigns up to meet them.
General guidance only, not legal advice.
Read before you spend.
Hospitality marketing questions.
Straight answers for this industry. More questions.
Do restaurants need paid ads?
Not always. For many venues, a strong Google Business Profile, good photos and regular Instagram content do most of the work. Paid ads help for launches, quiet nights, events and functions, where the value is clear.
How do you get more function bookings?
With separate campaigns for each type of event, a clear function page with packages and capacity, and an enquiry form that captures the date, guest numbers and budget so your events team can quote fast.
Can you help with a new venue launch?
Yes. Launches benefit from local awareness on Meta and Instagram, a complete Google Business Profile from day one and an email list built before opening.
Are there rules for advertising alcohol?
Yes. Responsible alcohol marketing standards such as the ABAC Code, and the platforms' own policies, govern how alcohol is shown and who sees it. We build campaigns to meet them.
Other industries we work with.
Senior specialist standing by
Ready to bring in more guests?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
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