How much should you spend on ads?
Work backwards from your monthly goal to the ad budget it needs. Change any number and the plan updates instantly.
Estimated monthly ad spend
$0
- Customers needed
- 0
- Leads needed
- 0
- Clicks needed
- 0
- Cost per sale
- $0
- Return on ad spend
- 0x
Estimates only, before management fees and GST. The starting values are examples, not benchmarks.
The maths, step by step.
Every paid media budget comes down to the same chain. Change any link and the spend changes with it.
Customers
Your revenue goal divided by the average value of a customer or order.
Leads
For lead generation, divide customers by the share of leads that become customers.
Clicks
Divide sales or leads by your website conversion rate. This is why conversion rate optimisation often beats extra spend.
Spend
Multiply clicks by your average cost per click. Relevance, stronger ads and tighter targeting push it down.
When the number looks too big.
The fastest wins usually aren't more budget.
Lift your conversion rate. Moving a site from 2% to 3% cuts the clicks you need by a third. Conversion rate optimisation works on the traffic you already pay for.
Raise the value of each customer. Bundles, subscriptions and email and lifecycle marketing raise what each customer is worth.
Fix the measurement first. If conversions are double-counted or missing, every number above is wrong. Marketing analytics makes the inputs trustworthy.
Plan across channels. Our guide on structuring a budget across channels explains how to split it.
Budget questions.
Straight answers about the calculator.
Are the starting numbers benchmarks?
No. They are example values so the calculator shows a result straight away. Replace them with your own figures from Google Ads, Meta Ads or your analytics.
Does the estimate include Arche's fees?
No. It estimates ad spend only. Our retainers are tailored to the channels you need: request pricing.
What's the minimum spend you work with?
For Google Ads we typically work with accounts spending $10,000+ per month, and for Meta $15,000+ per month. Each service page explains the threshold.
Can you check my numbers?
Yes. Book a free strategy session and a senior specialist will review your account data and goals, then give you three specific things to fix.
Senior specialist standing by
Want a specialist to check the plan?
Free strategy session valued at $1,500. We review your numbers and account, and you leave with three specific things to fix.
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