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The Google Ads account checklist.

42 checks a senior specialist runs first when auditing an account. Work through it yourself in an afternoon.

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A 6-page PDF, ready to download as soon as you submit.

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Nine areas, in the order we audit them

  1. Conversion tracking
  2. Account structure
  3. Search terms and keywords
  4. Bidding and budgets
  5. Performance Max and Shopping
  6. Ads and assets
  7. Landing pages
  8. Audiences and data
  9. Reporting

Each check is a yes or no you can answer from inside your account, with a note on why it matters.

Google Ads account checklist 9 areas, 42 checks
1. Conversion tracking
Checked
2. Account structure
Checked
3. Search terms and keywords
Checked
4. Bidding and budgets
Next
5. Performance Max and Shopping
Next
6. Ads and assets
Next

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