Insights & guides
Practical, no-fluff guidance on paid media, SEO, AI search, analytics and lifecycle marketing, written by the senior team at Arche.
AI SEARCH
What Is AI Search Optimisation (AEO/GEO)?
AEO and GEO explained: how to make your content discoverable and citable by AI Overviews, ChatGPT and Perplexity, and how it differs from traditional SEO.
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How to Get Cited by ChatGPT and Perplexity
A practical checklist for getting your brand cited as a source in ChatGPT, Perplexity and Google AI Overviews, from content structure to crawler access and authority signals.
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How Much Does Google Ads Cost in Australia?
What Google Ads really costs for Australian businesses: the difference between ad spend and management fees, what drives cost per click, and how to set a realistic starting budget.
ReadPAID SEARCH
Performance Max vs Standard Shopping
A practical comparison of Google Performance Max and Standard Shopping campaigns: how they differ on control, reach and reporting, and a simple rule for choosing between them.
ReadANALYTICS
GA4 Server-Side Tagging: Is It Worth It?
What server-side tagging is, the problems it solves for GA4 measurement, and an honest view of when the added cost and complexity are worth it for your business.
ReadPAID SOCIAL
Meta Advantage+ vs Manual Campaigns
How Meta Advantage+ automation compares with manual campaign setup, what each does well, and a practical view of when to let automation run and when to keep control.
ReadSTRATEGY
How to Structure a Marketing Budget Across Channels
A practical framework for allocating a marketing budget across channels using goals, funnel stages and marginal return, so spend decisions compound instead of spreading thin.
ReadLIFECYCLE
The Klaviyo Flows Every Store Should Have
The core Klaviyo automation flows every ecommerce store should run, from welcome and abandoned checkout to post-purchase and winback, and why automated flows drive outsized revenue.
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