Performance marketing for health, fitness and supplements.
Ads that stay within the rules and still sell. Subscription value, retention and conversion quality, managed by senior specialists.
In short
Arche Digital Media runs performance marketing for health, fitness and supplement brands, across Google Ads, Meta Ads, Amazon, email and app growth. The work centres on compliant claims, subscription lifetime value and tracking the quality of conversions, not just their number. Clients include Fitness First, Body Science, The Man Shake and Zap.
Where health & fitness marketing is won.
The details that separate profitable growth from busy accounts in this category.
Compliant claims
Health advertising is tightly regulated. In Australia, advertising for therapeutic goods must follow the TGA's Therapeutic Goods Advertising Code, and Google and Meta have their own health policies. We write ads and landing pages that stay within the rules, so accounts and campaigns aren't disrupted.
Subscription lifetime value
For subscription products, the first order is only the start. We bid and report on the value of a customer over time, so acquisition spend matches what a subscriber is really worth.
Conversion quality
Not every sign-up or trial is equal. We track what happens after the first conversion, so platforms optimise towards customers who stay rather than ones who churn.
Retention flows
Replenishment reminders, win-back and post-purchase education keep customers on the product. Email and lifecycle work protects the value you paid to acquire.
Results in this category.
7.4×
Blended return on ad spend
Supplement brand. Search + Shopping + YouTube remarketing with value-based bidding on LTV.
+215%
Email-attributed revenue
DTC supplement brand. Klaviyo rebuild + behavioural segmentation + post-purchase win-back.
The right services for this category.
Read before you spend.
Health, Fitness & Supplements questions.
Straight answers for this category. More questions.
Can you advertise supplements on Google and Meta?
Yes, within the rules. Both platforms restrict certain health claims and products, and Australian therapeutic goods advertising must follow the TGA's Advertising Code. We plan copy, landing pages and product feeds so they meet those requirements.
Do you work with subscription brands?
Yes. Subscription lifetime value optimisation is a core part of our work in this sector. We bid and report on customer value over time, not just the first order.
Do you manage fitness and wellness apps?
Yes. Our app and mobile user acquisition service runs Apple Search Ads and Google App campaigns, focused on installs that turn into paying users.
Can you help us sell on Amazon?
Yes. Our retail media service manages Amazon Sponsored Products, Sponsored Brands and Display, and Amazon DSP for brands at the spend level Amazon requires.
Senior specialist standing by
Want an audit built around your category?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
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