Arche Digital Media
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Performance marketing for SaaS and technology companies.

Paid acquisition, SEO and AI search for software companies, measured from trial or demo through to revenue.

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Tell us about your business. A senior specialist will reply within one business day with three things we'd fix first.

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In short

Arche Digital Media runs performance marketing for SaaS and technology companies. We use Google Ads for high-intent searches, LinkedIn and Meta to reach target accounts and roles, SEO and AI search optimisation for comparison and problem-led queries, and tracking that connects trials and demos to pipeline and revenue. Work is run by senior specialists who understand subscription economics.

Where SaaS marketing is won.

The details that bring in customers worth having, not just enquiries.

  1. Trial and demo to revenue

    Sign-ups are a start, not the goal. We connect product and CRM data so campaigns optimise for trials that activate and demos that turn into pipeline.

  2. Comparison and alternative searches

    Buyers research '[competitor] alternative' and '[category] software' before they talk to sales. Pages and ads built for these searches catch them at the right moment.

  3. AI search visibility

    Buyers increasingly ask ChatGPT, Claude and Perplexity for software recommendations. Clear product pages, honest comparisons and third-party mentions help you get cited.

  4. Payback, not just CAC

    Acquisition cost only makes sense next to customer value. We report on payback period by channel, so you can see where growth is efficient.

The channels we use for SaaS companies.

Where we'd start.

A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.

What we would check first

  • Tracking from ad click to activated trial or qualified demo
  • Search terms and audiences that bring sign-ups that never activate
  • Comparison and alternative pages for your main competitors
  • How your product is described in AI search answers today
Get these checks for your business

Read before you spend.

SaaS marketing questions.

Straight answers for this industry. More questions.

Do you work with B2B and B2C software?

Yes. B2B SaaS usually leans on Google, LinkedIn and content, with longer sales cycles. B2C and prosumer apps lean more on Meta, TikTok and app store channels. We plan around how your customers buy.

Can you connect ad data to our CRM and product data?

Yes. We set up offline conversion imports and server-side tracking so qualified pipeline and revenue flow back to Google, LinkedIn and Meta, and campaigns learn which sign-ups matter.

How do you approach SEO for SaaS?

We focus on pages that match buying intent, such as comparisons, alternatives, use cases and integrations, and on making your product easy for AI search tools to describe accurately.

We sell to enterprise. Is paid media still useful?

Yes, with the right goals. Paid media supports account-based programmes, promotes content to the right roles and captures demand from people already searching. We measure it on pipeline, not leads.

Other industries we work with.

Senior specialist standing by

Ready to bring in more customers?

Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.

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