Dental marketing that fills the appointment book.
Google Ads, local SEO and online booking that bring new patients to your chairs, built around the rules for advertising health services.
In short
Arche Digital Media runs marketing for Australian dental clinics. We use Google Ads for people searching for a dentist or a treatment near them, local SEO and Google Business Profile for map results, and online booking and tracking so you can see which campaigns bring in new patients. All advertising is written to follow AHPRA's guidelines for advertising regulated health services.
Where dental marketing is won.
The details that bring in patients worth having, not just enquiries.
Treatments, not just 'dentist near me'
General check-ups, emergency dental, implants, Invisalign and cosmetic treatments each have different searches, values and patients. Campaigns and pages are split by treatment so budget follows the work you want.
Local search and the map pack
Most patients choose a dentist close to home or work. A complete Google Business Profile, accurate opening hours and genuine reviews matter as much as ads.
Make booking easy
Online booking, a clear phone number and fast replies turn interest into appointments. We track bookings and calls back to the campaign that drove them.
Compliant, trustworthy content
AHPRA's rules shape what dental advertising can say. We keep claims evidence-based, avoid clinical testimonials and never promise outcomes.
The channels we use for dental clinics.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Which treatments bring in new patients profitably, and which only fill gaps
- Your Google Business Profile: categories, hours, photos and reviews
- Booking flow: how many steps between the ad and a confirmed appointment
- Ad copy and pages checked against AHPRA's advertising rules
Built in from day one
The advertising rules we work within
Dentists are regulated health practitioners, so advertising must follow section 133 of the Health Practitioner Regulation National Law and AHPRA's advertising guidelines. That means no false or misleading claims, no testimonials about clinical aspects of care, and nothing that creates unreasonable expectations of treatment. Prescription-only medicines can't be advertised to the public. We write every ad and page with these rules in mind.
General guidance only, not legal advice.
Read before you spend.
Dental marketing questions.
Straight answers for this industry. More questions.
Can we use patient reviews in our advertising?
AHPRA's guidelines don't allow testimonials about clinical aspects of care in advertising. Reviews on independent sites such as Google are generally treated differently, but reposting or quoting them in ads can create a problem. We keep your ads clear of clinical testimonials.
Which dental treatments work best on Google Ads?
Higher-value treatments such as implants and clear aligners, and urgent needs such as emergency dental, usually justify the most spend. Routine check-ups often come through local search and your Google Business Profile.
How much should a dental clinic spend on ads?
It depends on your chairs, your treatments and how competitive your area is. We start with a budget you are comfortable with, measure the cost of a new patient by treatment, and scale what works.
Do you build dental websites?
Yes. Fast, clear sites with treatment pages, practitioner profiles and online booking, built to rank locally and to follow AHPRA's rules.
Other industries we work with.
Senior specialist standing by
Ready to bring in more patients?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
5.0 / 5 rated by 100+ brands Or call +61 468 440 652