Marketing for medical and allied health clinics.
Local search, Google Ads and simple online booking for GP, specialist, physio, chiro, podiatry and psychology clinics, within AHPRA's advertising rules.
In short
Arche Digital Media runs marketing for Australian medical and allied health clinics, including GPs, specialists, physiotherapy, chiropractic, podiatry and psychology practices. We focus on local search, Google Ads for the services people look for, and simple online booking, all measured on new patient appointments. Advertising follows AHPRA's guidelines for regulated health services.
Where medical and allied health marketing is won.
The details that bring in patients worth having, not just enquiries.
Local visibility first
Most patients choose a clinic close by. A complete Google Business Profile for each location, accurate services and hours, and location pages that rank are the foundation.
Fill the right appointments
New patients, specific services and practitioners with spare capacity can each be promoted on their own, so ads support the gaps in your schedule rather than overloading busy practitioners.
Booking without friction
Online booking, clear fees or rebate information where you can share it, and an easy phone number turn searchers into patients.
Clinically careful content
Health content must be accurate and evidence-based. We write plain-English service pages that explain what to expect without promising outcomes.
The channels we use for medical and allied health clinics.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Google Business Profile for each location: services, hours, categories and reviews
- Which services and practitioners have capacity to promote
- Booking flow and phone answering during the hours ads run
- Service pages checked for accurate, evidence-based claims
Built in from day one
The advertising rules we work within
Registered health practitioners must follow section 133 of the Health Practitioner Regulation National Law and AHPRA's advertising guidelines. Advertising must not be false or misleading, must not use testimonials about clinical aspects of care, and must not create unreasonable expectations. Prescription-only medicines can't be advertised to the public. We build these rules into every ad, page and email.
General guidance only, not legal advice.
Read before you spend.
Medical and allied health marketing questions.
Straight answers for this industry. More questions.
Can health clinics advertise on Google and Meta?
Yes, within the rules. Ads must follow AHPRA's guidelines and the platforms' own healthcare policies. We set campaigns up to meet both and avoid restricted topics and claims.
Can we promote a specific practitioner?
Yes. Promoting a practitioner's availability and areas of interest is common and useful, as long as the claims about qualifications and services are accurate.
Do you work with multi-location clinics?
Yes. Each location gets its own Google Business Profile, location page and campaign settings, so budget goes where each clinic needs patients.
How do you measure results for a clinic?
By new patient bookings and calls, tracked by service and location, so you can see the cost of a new patient rather than the cost of a click.
Other industries we work with.
Senior specialist standing by
Ready to bring in more patients?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
5.0 / 5 rated by 100+ brands Or call +61 468 440 652