Marketing for real estate agencies that wins listings.
Meta, Google and local SEO that bring in appraisal requests from vendors in the suburbs you want to sell, and build your agents' profile there.
In short
Arche Digital Media runs marketing for Australian real estate agencies, focused on winning listings. We use Meta and Google to reach likely vendors in your target suburbs, local SEO and suburb pages to show up when owners research the market, and email to stay in touch with past enquirers until they are ready to sell. Every campaign is measured on appraisal requests and listings, not likes.
Where real estate marketing is won.
The details that bring in vendors and buyers worth having, not just enquiries.
Vendor leads over buyer traffic
Portals bring buyers. Listings come from vendors. Campaigns are built to reach owners in your patch with appraisal offers and local market updates.
Suburb by suburb
Each agency has suburbs it wants to own. We build campaigns, content and pages around them, so your agents become the names locals recognise.
A long, patient database
Most owners aren't selling this month. Email updates, recent sales and market insights keep your agency front of mind until they are.
Agent profiles that convert
Vendors choose an agent, not just an agency. Clear agent pages, recent results you can share and easy ways to book an appraisal make the difference.
The channels we use for real estate agencies.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- How many appraisal requests your ads produce, and from which suburbs
- Whether your database is being emailed regularly, and what gets opened
- Agent and suburb pages: do they rank for searches like 'real estate agent' plus your suburb
- How quickly appraisal enquiries are followed up
Built in from day one
The advertising rules we work within
Real estate advertising must not mislead buyers or vendors. Victoria and New South Wales have specific underquoting rules for how property prices are advertised, and the Australian Consumer Law applies to all advertising. We keep campaign creative and landing pages consistent with these rules, and price-led listing ads are best approved by your principal before they run.
General guidance only, not legal advice.
Read before you spend.
Real estate marketing questions.
Straight answers for this industry. More questions.
Can Meta ads really bring in vendor leads?
Yes, when the offer is right. Appraisal offers, local sales updates and suburb reports aimed at homeowners in your area tend to work best. We measure them on appraisal bookings, not clicks.
Should we advertise listings or the agency?
Both have a place. Listing ads help vendors see their property promoted, while agency and agent campaigns build the profile that wins the next listing. We usually focus budget on the second, because that is what grows the business.
What about underquoting rules?
Victoria and New South Wales have specific rules on how prices are advertised. We keep ad copy and landing pages consistent with your listing price guidance and leave price statements to your agents and principal to approve.
Can you help with our website and suburb pages?
Yes. Suburb pages with genuine local information, recent sales and clear agent contacts help with both SEO and conversion. We plan, build and track them.
Other industries we work with.
Senior specialist standing by
Ready to bring in more vendors and buyers?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
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