Student recruitment for education and training providers.
Google, Meta and SEO that bring in enquiries and enrolments for RTOs, colleges, private schools and online course providers.
In short
Arche Digital Media runs student recruitment marketing for Australian education and training providers, including registered training organisations, colleges, private schools and online course providers. We use Google Ads and SEO for people searching for a course, Meta and TikTok to reach prospective students earlier, and email to guide enquiries through to enrolment. Course marketing follows the accuracy rules that apply to training providers.
Where education marketing is won.
The details that bring in students worth having, not just enquiries.
Course-level campaigns
Each course has its own audience, intake dates and value. Campaigns, landing pages and budgets are set per course, so popular courses don't hide the ones that need students.
Enquiry to enrolment
Most students enquire long before they enrol. Email and SMS sequences answer common questions, share intake dates and make the next step obvious.
Intake timing
Campaigns ramp up ahead of each intake and pull back once places fill, so spend follows your calendar.
Accurate course information
Students make big decisions on course information. Clear details on course content, duration, delivery and fees build trust and keep marketing compliant.
The channels we use for education and training providers.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Cost per enrolment by course, not just cost per enquiry
- How enquiries are followed up between the form and the first conversation
- Course pages: is the key information clear and accurate
- Campaign timing against your intake calendar
Built in from day one
The advertising rules we work within
Training providers have specific marketing obligations. Registered training organisations must market courses accurately under the standards set by ASQA, including how course outcomes, delivery and funding are described, and must not guarantee outcomes such as passing or getting a job. Providers enrolling international students have additional obligations. We keep course ads and pages accurate and consistent with your official course information.
General guidance only, not legal advice.
Read before you spend.
Education marketing questions.
Straight answers for this industry. More questions.
Can we advertise government funding for courses?
You can, as long as the information about eligibility and funding is accurate and current. We keep funding claims in line with your official course information and update campaigns when eligibility changes.
Which channels work best for student recruitment?
Google captures people searching for a course. Meta and TikTok reach prospective students earlier, especially for career-change and school-leaver audiences. Email turns enquiries into enrolments.
How do you measure success?
By enrolments and the cost of each enrolment, by course. Where your student management system allows it, we connect enrolment data back to the campaigns that brought each student in.
Do you work with international student recruitment?
We can support campaigns aimed at international students, keeping marketing consistent with your obligations as a provider enrolling them.
Other industries we work with.
Senior specialist standing by
Ready to bring in more students?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
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