Marketing for law firms that brings in the right matters.
Google Ads, SEO and AI search for lawyers, built by practice area and measured on qualified enquiries, not clicks.
In short
Arche Digital Media runs marketing for Australian law firms: Google Ads by practice area, local and AI search visibility, and intake tracking that shows which campaigns bring in matters worth taking. Work is run by senior specialists and built around the rules on legal advertising, including the limits several states place on personal injury advertising.
Where law firm marketing is won.
The details that bring in clients worth having, not just enquiries.
Practice-area campaigns
Family law, conveyancing, wills and estates, employment and criminal law each attract a different client at a different moment. Each gets its own campaigns, keywords, landing page and budget, so one expensive area doesn't drain the others.
Calls and intake, not form fills
Most legal enquiries start with a phone call. We track calls from ads and the website, tie them to the practice area, and work with your intake team so the enquiries that become matters are the ones campaigns optimise towards.
Local and AI search
People ask Google, and increasingly ChatGPT and Perplexity, for a lawyer near them or for an answer to a legal question. Clear practice-area pages, a complete Google Business Profile and well-structured answers help your firm show up in both.
Trust before the first call
Choosing a lawyer is a high-stakes decision. Clear fees or fee structures where you can share them, real lawyer profiles and plain-English explanations do more for conversion than clever ad copy.
The channels we use for law firms.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Which practice areas bring in profitable matters, and which only bring in enquiries
- Call tracking and intake: can we see which campaign each new matter came from
- Search terms your ads are paying for that no client would ever use
- Practice-area pages: does each one answer the questions a client asks before calling
Built in from day one
The advertising rules we work within
Legal advertising is regulated. Several states, including New South Wales and Queensland, restrict how personal injury legal services can be advertised, and the professional conduct rules prohibit advertising that is false, misleading or deceptive. We write ads and pages to suit the rules in the states you practise in, and we flag anything your practice should confirm with its own compliance adviser.
General guidance only, not legal advice.
Read before you spend.
Law firm marketing questions.
Straight answers for this industry. More questions.
Can you advertise personal injury services?
Personal injury advertising is restricted in several Australian states, including New South Wales and Queensland. Where the rules allow advertising, we keep it within them. Where they don't, we focus on the channels and content that are permitted, such as factual information about your firm and its areas of practice. Confirm the rules for your state with your compliance adviser.
Which practice areas work best on Google Ads?
Areas where people search with clear intent and need help soon, such as family law, criminal law, conveyancing and wills and estates, usually perform well. We test each area with its own budget and keep the ones that bring in matters worth taking.
Do you write the content for our practice-area pages?
We plan and draft the pages, then your lawyers check them for accuracy before anything goes live. Legal content needs a lawyer's review, and we build that step into the process.
How do you measure results for a law firm?
By qualified enquiries and new matters, not clicks. We track calls and forms by practice area and, where your intake system allows it, feed outcomes back so campaigns learn which enquiries turn into work.
Other industries we work with.
Senior specialist standing by
Ready to bring in more clients?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
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