Lead generation that counts pipeline, not form fills.
Paid media, SEO and automation measured against qualified leads and closed revenue from your CRM. Built for long sales cycles.
| Event | Source | Status |
|---|---|---|
| purchase | Browser + server | Deduplicated |
| generate_lead | Server | Live |
| add_to_cart | Browser + server | Deduplicated |
| offline_sale | CRM import | Daily |
In short
Arche Digital Media runs B2B and lead generation marketing that is measured against pipeline, not raw form fills. Google Ads, Meta Ads, SEO and marketing automation are connected to your CRM, with offline conversion imports so the platforms learn which leads become customers. It suits long sales cycles and businesses where lead quality matters more than lead volume.
Where B2B & lead gen marketing is won.
The details that separate profitable growth from busy accounts in this category.
Long sales cycles
When a deal takes weeks or months, the click and the sale are far apart. We plan measurement and budgets around the full cycle, so early signals don't send spend in the wrong direction.
CRM-integrated measurement
Your CRM knows which leads became customers. We connect it to your ad platforms and analytics, so reporting shows qualified leads and revenue, not just form submissions.
MQL-to-SQL pipeline modelling
We model how leads move from marketing-qualified to sales-qualified to closed, so you can see what each stage is worth and where the pipeline leaks.
Offline conversion imports
Sending sales outcomes back to Google and Meta teaches their bidding which leads matter. Over time, spend shifts toward the searches and audiences that produce customers.
Results in this category.
−42%
Customer acquisition cost
B2B services client. Audience exclusions + offline conversion imports tied bidding to closed-won revenue.
+215%
Form completion rate
B2B services client. Multi-step form rebuild + microcopy testing + field reduction across 8 tests.
The right services for this category.
Read before you spend.
B2B & Lead Generation questions.
Straight answers for this category. More questions.
How do you measure lead quality?
We connect your CRM to your ad platforms and analytics, then report on qualified leads, opportunities and closed revenue rather than form fills alone. Offline conversion imports send those outcomes back to Google and Meta so their bidding learns too.
Which CRMs do you work with?
Our marketing automation work includes HubSpot builds, and our Growth Team tiers include CRM integration with HubSpot or Salesforce. We'll confirm the fit for your setup in the strategy session.
Is SEO worth it for B2B?
Often, yes. Buyers research before they talk to sales, and that research increasingly happens in Google and AI assistants. Our SEO service covers both traditional search and AI search optimisation.
How quickly can you respond to new leads?
Speed to lead matters in B2B. Our marketing automation service builds routing and triage so new enquiries reach the right person quickly, with response times monitored.
Senior specialist standing by
Want an audit built around your category?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
5.0 / 5 rated by 100+ brands Or call +61 468 440 652