Marketing for cosmetic and beauty clinics, done compliantly.
Meta, Google and SEO that book consultations for skin, laser, cosmetic and beauty clinics, built around TGA and AHPRA advertising rules.
In short
Arche Digital Media runs marketing for Australian cosmetic, skin, laser and beauty clinics. We use Meta and Instagram for discovery, Google for people searching for treatments, and email to bring clients back for ongoing care, all measured on booked consultations and treatments. Advertising follows TGA rules on prescription-only medicines and AHPRA's guidelines where registered practitioners are involved.
Where cosmetic clinic marketing is won.
The details that bring in clients worth having, not just enquiries.
Consultation-first campaigns
For treatments involving prescription-only medicines, ads can't promote the medicine itself. Campaigns focus on consultations, clinic expertise and skin concerns instead, which also tends to attract better-qualified clients.
Creative that builds trust
Clean, honest visuals, practitioner introductions and clear information about the consultation process work better and stay within the rules.
Repeat clients
Much of a clinic's revenue comes from clients returning. Email and SMS reminders, aftercare content and loyalty offers on non-prescription services keep them coming back.
Local search
Clients compare clinics nearby. Your Google Business Profile, treatment pages and practitioner profiles need to be complete and accurate.
The channels we use for cosmetic and beauty clinics.
Where we'd start.
A senior specialist looks at these first, then sets out the three changes most likely to move your numbers.
What we would check first
- Ad copy, images and landing pages checked against TGA and AHPRA rules
- Which consultations and non-prescription treatments bring in the most value
- Rebooking and reminder emails for existing clients
- Google Business Profile and treatment pages for each location
Built in from day one
The advertising rules we work within
Cosmetic injectables such as anti-wrinkle injections and dermal fillers use prescription-only medicines, which the TGA does not allow to be advertised to the public. That rules out naming or implying the medicine, brand names, and discounts tied to it. Where registered practitioners provide services, AHPRA's advertising guidelines also apply, including the ban on clinical testimonials. We build campaigns around consultations, clinic expertise and non-prescription services so they stay within these rules.
General guidance only, not legal advice.
Read before you spend.
Cosmetic clinic marketing questions.
Straight answers for this industry. More questions.
Can we advertise anti-wrinkle injections?
No. These treatments use prescription-only medicines, and the TGA does not allow them to be advertised to the public, including through indirect references or discounts. Campaigns can promote consultations, your clinic and its practitioners, and non-prescription services.
Can we use before and after photos?
Before and after images of treatments involving prescription-only medicines can breach TGA rules, and AHPRA's guidelines limit their use for registered practitioners. We help you decide what is safe to use and keep it out of ads where it isn't.
Which channels work best for clinics?
Instagram and Facebook are strong for discovery, Google captures people already searching for treatments, and email and SMS bring existing clients back. Most clinics need all three, weighted to their services.
Do you work with beauty salons as well as cosmetic clinics?
Yes. Salons offering non-prescription services such as facials, skin treatments and laser hair removal have more freedom in their advertising, and we tailor campaigns to suit.
Other industries we work with.
Senior specialist standing by
Ready to bring in more clients?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
5.0 / 5 rated by 100+ brands Or call +61 468 440 652