Performance marketing for e-commerce and retail.
Shopping, Performance Max, Meta, marketplaces and email, run around your margins and your seasons. Senior specialists only.
| Search term | Clicks | Conv. | Action |
|---|---|---|---|
| running shoes melbourne | 412 | 31 | Keep |
| free running shoes | 96 | 0 | Exclude |
| running shoe jobs | 54 | 0 | Exclude |
| trail runners womens | 188 | 22 | Keep |
In short
Arche Digital Media runs performance marketing for e-commerce and retail brands: Google Shopping and Performance Max, Meta Ads, Amazon and retail media, email and lifecycle, and conversion rate optimisation. The focus is profit, not just revenue, so bidding follows product margins and plans follow seasonal demand. Clients include Best&Less, Runaway The Label, Ozmobiles and Icon By Design.
Where e-commerce marketing is won.
The details that separate profitable growth from busy accounts in this category.
Multi-SKU catalogues
Large catalogues need structure. We organise Shopping and Performance Max around product groups that behave differently, and keep the Merchant Center feed clean, because the feed is the targeting.
Margin-aware bidding
Revenue is not profit. We group products by margin and feed real values back to the platforms, so budget flows to the products that make money, not just the ones that sell.
Seasonal demand modelling
Sales events, end of financial year and Christmas move demand and costs. We plan budgets and creative ahead of the peaks, rather than reacting once they have started.
Retention, not just acquisition
The second order is where e-commerce margins live. Email and lifecycle flows, plus a faster checkout, raise what each new customer is worth.
Results in this category.
+215%
ROAS improvement
Apparel client, 12 months. Performance Max restructured around margin tiers + Enhanced Conversions deployed.
−42%
Checkout abandonment
Retail client. Express checkout + trust signal testing + payment method optimisation.
7.4×
Welcome series conversion
Apparel client. Multi-step welcome with social proof + UGC + sequenced discount logic.
The right services for this category.
Read before you spend.
E-commerce & Retail questions.
Straight answers for this category. More questions.
Which channels matter most for an online store?
For most stores, Google Shopping and Performance Max capture people already searching for the product, and Meta Ads create demand from people who aren't searching yet. Email and lifecycle then turn first orders into repeat customers. The right mix depends on your margins, catalogue and how established your brand is.
Do you build on Shopify?
Yes. Our website development team builds on Shopify, including Shopify Plus, as well as Webflow and custom builds. Project work is quoted by scope.
Can you run Amazon and other marketplaces?
Yes. Our retail media service covers Amazon Ads, including Sponsored Products, Sponsored Brands and Display, plus Amazon DSP for brands at the spend level Amazon requires.
How do you decide which products to push?
We start from margin and stock, not just sales volume. Products are grouped by how profitable they are, and the bidding targets are set from those margins so spend follows profit.
Senior specialist standing by
Want an audit built around your category?
Free strategy session valued at $1,500. A senior specialist reviews your setup and you walk away with three specific things to fix.
5.0 / 5 rated by 100+ brands Or call +61 468 440 652