// SERVICE 07 · WEB

Websites built for conversion, not design awards.

Q: Do you handle SEO migration when replatforming?

Yes — and SEO migration is where most replatforms quietly lose 20-40% of organic traffic. Comprehensive URL mapping, 301 redirect strategy, schema preservation, internal linking re-architecture, and 90-day post-launch monitoring. Worth budgeting properly: SEO migration alone is a 2-4 week workstream on top of the build.

Q: Will the content team be able to maintain the site?

Yes — that's a primary design constraint. We document component patterns, provide training, and limit the number of edge-case templates that require developer intervention. The fail-state for any CMS build is content teams needing to call developers for every change — we design against that explicitly.

Senior-led website development for businesses that need their site to actually generate revenue. Shopify, Webflow, headless, and custom builds — engineered around Core Web Vitals, conversion architecture, and analytics readiness from day one.

Get a free site architecture review

// PLATFORMS WE OPERATE ACROSS

Shopify Plus

Webflow

Next.js

WordPress

Sanity CMS

Headless

// THE PROBLEM

Why most website rebuilds cost more than they earn.

Most websites are built to look impressive on Awwwards, not to make money. The two goals genuinely conflict more often than agencies admit.

A typical 'beautiful' website rebuild ships with: heavy hero video that tanks Largest Contentful Paint, parallax animations that break Cumulative Layout Shift, custom fonts blocking render, marketing pixels firing client-side and slowing time-to-interactive, and a checkout or contact form designed by the brand team instead of the conversion team. Six months after launch, conversion rate is 15% lower than the old site.

Three patterns show up in nearly every site rebuild we audit. One: Core Web Vitals failing on mobile, dragging down both SEO rankings and paid landing page Quality Score. Two: tracking architecture bolted on after the design was finalised — GA4 events misfiring, conversion duplicating, attribution broken from launch. Three: CMS choices made by the marketing team (Webflow! WordPress! Squarespace!) without consultation on what the content team actually needs to maintain it long-term.

Performance marketing and web development are the same conversation. The site is where every dollar of ad spend lands. The site is what every SEO ranking points to. The site is where conversions either happen or don't. Building it without treating performance, conversion, and measurement as primary requirements is how you spend $80k on a rebuild that loses you revenue.

That's what we don't do.

// HOW WE WORK

Our six-step Website Development methodology.

Every engagement follows the same architecture, calibrated to your business model, customer economics, and operational constraints.

Strategy & architecture

Define the business outcomes the site needs to deliver before designing anything. Site architecture, URL structure, content hierarchy, and conversion paths mapped from objectives backwards. Technical platform selection based on requirements, not preferences.

Design system & UX

Conversion-first design system with component library: hero variants, social proof patterns, form designs, pricing displays, comparison tables. Mobile-first by default. Brand expression layered on top of conversion architecture, not the other way around.

Development & performance

Built to Core Web Vitals targets: LCP under 2.5s, INP under 200ms, CLS under 0.1. Lazy-loaded images, optimised fonts, deferred scripts, edge-cached delivery. Performance budget enforced in CI/CD — regressions block deploy.

Analytics & tracking

GA4 event taxonomy designed during dev, not retrofitted. Server-side tagging deployed at launch. Conversion definitions agreed with stakeholders. Heatmap and session replay tools integrated. Site launches with measurement that works, not a tracking backlog.

SEO foundation

Schema markup, semantic HTML, internal linking architecture, XML sitemap, robots configuration, hreflang for international, canonical hygiene. Page speed and mobile-friendly compliance verified pre-launch. Content team trained on the SEO patterns to maintain.

CRO-ready launch & ongoing optimisation

Site launches with testing infrastructure (Optimizely, VWO, or similar) deployed. First test cadence planned. Ongoing CRO programme available as a retainer post-launch — most sites underperform their potential by 20-40% at launch, and that's what gets recovered through testing.

// WHAT'S INCLUDED

Everything in a Website Development engagement.

Platform selection — Shopify, Shopify Plus, Webflow, WordPress, headless (Next.js, Nuxt)
Custom development — for businesses with specific functional requirements beyond CMS templates
Performance engineering — Core Web Vitals targets, performance budgets, CI enforcement
Conversion architecture — homepage, landing pages, pricing, checkout, lead capture
SEO foundation — schema, semantic HTML, internal linking, sitemap, robots
Mobile-first design — responsive across all breakpoints, tested on real devices

GA4 + GTM deployment — event taxonomy, server-side tagging, conversion mapping
CRO infrastructure — testing tool integration, A/B-ready architecture
Accessibility (WCAG AA) — audit and remediation for AA conformance
Content team training — CMS handover with documented patterns and admin workflows
Post-launch support — 30-day warranty + retainer options for ongoing iteration
Direct developer access — senior engineer, not project-managed at arm's length

// PROVEN ACROSS

Industries we've delivered website development for.

Senior specialists with hands-on operator experience across the verticals that matter most.

Retail & E-commerce

Multi-SKU catalogues, margin-aware bidding, seasonal demand modelling. Clients include Best&Less, Runaway The Label, Ozmobiles, and Icon By Design.

Health, Fitness & Supplements

TGA-compliant claims, subscription LTV optimisation, conversion-quality tracking. Clients include Fitness First, Body Science, The Man Shake, and Zap.

Travel, Auto & Services

Geo-targeted intent, seasonal demand, lead-quality measurement. Clients include Hertz and iBuyNew.

B2B & Lead Generation

Long sales cycles, CRM-integrated measurement, MQL-to-SQL pipeline modelling, offline conversion imports.

// RESULTS

What senior-led website development delivers.

+215%

Organic traffic post-launch

B2B services client. SEO-first architecture + content depth + technical SEO foundation.

7.4×

Conversion rate increase

DTC ecom replatform. Shopify Plus build with conversion-first design system.

−42%

Page load time (LCP)

Retail client. Performance engineering rebuild with edge caching and image optimisation.

// ENGAGEMENT

How pricing works.

Website development is offered as project work, quoted by scope. Typical engagements range from $45,000 to $250,000 + GST depending on platform, complexity, and integration requirements. Smaller marketing sites sit at the lower end; ecom replatforms and custom builds at the upper end.

Ongoing retainer support post-launch starts from $3,500/month for content iteration, conversion testing, and platform maintenance. This is optional — clients can self-maintain after handover with proper training.

Platform licensing (Shopify Plus, Webflow Workspace, hosting) is billed direct to the client. We negotiate partner pricing where available.

Every engagement starts with a free site architecture review valued at $2,500 — we audit your current site (or design brief if pre-launch), identify performance, conversion, and SEO risks, and produce a written recommendation that's actionable independently of working with us further.

// QUESTIONS

Website Development FAQs.

Shopify, WordPress, Webflow, or custom?+

Depends on the business. Shopify Plus for ecommerce with 50+ SKUs or international expansion plans. Webflow for marketing-led brands needing design flexibility and frequent content iteration without engineering involvement. WordPress for content-heavy publishing or specific plugin ecosystem needs. Custom (Next.js, Nuxt) when no off-the-shelf platform fits the operational model — rare for marketing sites, more common for SaaS product surfaces.

How long does a website rebuild take?+

Marketing site rebuild (10-30 pages): typically 8-14 weeks from kickoff. Mid-complexity Shopify ecom build: 12-20 weeks. Custom development or full Shopify Plus replatform: 16-32 weeks. Faster timelines exist but usually mean technical debt or feature compromises that surface within 6 months of launch.

What's a realistic budget for a marketing website?+

For a 15-30 page marketing site built to performance and conversion standards: typically $60-120k. Below $40k usually means template-based work with limited customisation; above $200k usually means custom development or significant integration complexity. The single biggest determinant is design system complexity and the number of unique page templates.

Do you build Shopify Plus stores?+

Yes — Shopify Plus is one of our primary ecom platforms. We handle custom theme development, app architecture, checkout extensibility (post-checkout.liquid era), Shopify Functions for cart logic, and integration with ERP, OMS, and 3PL systems. Most of our ecom client base sits on Shopify Plus.

Can you guarantee Core Web Vitals pass?+

Yes, at launch. We architect to Core Web Vitals targets (LCP < 2.5s, INP < 200ms, CLS < 0.1) and verify performance pre-launch on real-device, real-network conditions. Performance drift after launch (from content team adding heavy assets, marketing pixels, etc.) is monitored via real-user monitoring tools — we'll catch and report it, but you control the trade-offs.

Do you handle SEO migration when replatforming?+